I am the Senior Marketing Executive at Debenhams Ottaway and my role is to help develop the brand and marketing strategy to ensure the team and wider firm are maximising their business potential. My focus is to adopt a strong client centred approach in my support of partners and lawyers and when I work with practice support teams in the business.
I am responsible for managing the marketing communications that encompasses advertising, social media, website content and development, email marketing and legal directory submissions. I also manage events and sponsorship, and I am involved with PR and working with external agencies. I support the Marketing and Business Development Manager to implement marketing initiatives and pursue business opportunities.
I am a highly self-motivated marketer and business professional with both a strategic and analytical approach with over 12 years’ experience working in the service sector. I have worked for large corporate companies, an advertising agency and a start-up business. My strong marketing experience across many disciplines has resulted in commercial and brand building success. My key skills are strategic planning, marketing communications, brand and product development, and market research.
I enjoyed a career break to raise my family and I joined Debenhams Ottaway in 2022 to pursue my marketing career.
I graduated with a business management degree from Aston University Business School where I specialised in marketing.
I attend networking and training events targeting at marketing professionals in the legal sector.